There have been a whole slew of music videos released that have caught my attention this week and the brand new music video from Five Finger Death Punch certainly got my attention. The band who are still touring for their latest album Got Your Six  have recently released a video for their latest single off the album called I Apologize. The video was directed by Nathan Cox and is a very interesting one. During the video, singer Ivan Moody is walking through a cemetery that with each headstone he walks by reveals a name of a legendary rocker and some that have recently passed like Lemmy Kilmister, Scott Weiland, and legends like Layne Staley, Jimi Hendrix, Janis Joplin, etc. Eventually, he stops and he starts digging only to reveal that it’s his grave that he is digging. It’s a cool concept for the video and I can certainly dig it (no pun intended). The band talked about the video saying, “The video is a dark somber metaphor that speaks for itself. I don’t think we need a parallel narrative to explain it or emphasize its impact as almost everyone knows someone struggling with some form of addiction. It’s real for everybody. We have even been losing exceptionally bright, talented people who you’d assume know better. No matter how much support you provide, ultimately it’s everyone’s own decision to face their demons or perish.” Check it out below:



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